Speck CandyShell Amped

This print ad and banner ad combo is a spec project completed at SCAD. The concept behind these advertisements is that by using the Speck CandyShell Amped phone case, you can "AMP up your game." This phone case is a speaker that takes the sound waves from the music playing off your phone and reroutes them through the case to double your phone's maximum volume. The concept and design targets middle schoolers up to college students. Creating a game to win the phone case gives the target consumer a fun way to interact with the product. Even if they do not win, they are likely to buy. Consumers like to feel gratified. Keep in mind this phone case design was launched before phone speakers received an upgrade. All original photos and design by Kelly Nguyen.