Quit Net

An out of home advertisement to bring awareness that not only mothers who smoke during and after pregnancy around children is harmful, but smoking in range of a child in general is damaging to their lungs and development. Pictured is a father posing with a child showing the warnings of smoking including stunted fetal growth. The child is looking directly at the viewer almost as a "cry for help", to generate a sense of sympathy. The text "Smoking during and after pregnancy is a risk factor of Sudden Infant Death Syndrome. Commit to quit." reiterates the message that smoking can also result in SIDS.