Costco
Collaborative Advertising Campaign & Web App Design
SPEC - SCAD
This campaign for Costco Wholesale targets families with children. The concept is to buy in bulk, allowing children to explore with everyday items in your homes without running low. With three print advertisements, an out of home advertisement, an interactive website for families to compete on fun, and social media platforms, this campaign makes it hard to not participate. Let the shopping begin, and let their imaginations run wild! This advertising campaign was a collaborative project with Neha Guria at SCAD. Now Mr. Robot can be Mr. Robot.