Conch, Surge, Currents
Branding, Marketing, Logo & Package Design, Direct Mail, Print Ad & Photography
SPEC - SCAD
A collaborative project completed at SCAD with 'Conch' being the parent company of 'Surge' (designed by an assigned partner) and 'Currents' (designed by Kelly Nguyen). The deliveries of this project include: a packaging design, direct mailer and print ad for both Surge's earplugs and Currents' headphones. Original work that includes brand concept to brand identity, photographing products and models, text, product distribution research, and design deliverables were conducted for each child brand. The product information and product distribution infographics were fully collaborative with each designer doing the research and inserting information, product images on the behalf of their child company.