Coasting

Coasting is an original East Coast x West Coast attire brand. Born and raised in CA then moving to SC, the concept came naturally. An app based e-Commerce store combined with in home marketing is effective for a wide region target. This brand references West Coast street brands and East Coast sophisticated and classy style. The branding is strong enough to stand on its own using print, in home advertisements, and coupons to promote the clothing and its app.