American Eagle

American Eagle Outfitters is a strong brand with a large, established consumer based market of traditional secondary and post-secondary school students. Targeting high school and college students after school is out and summer break is in, maximizes potential to sell at a higher rate. A direct mailer is the most sensible and cost effective solution to promoting new seasonal attire to a large market. Five panels, front and back, allows for a total of ten to market efficiently. Coupon cards make for a good call to action. Using only the well-known AEO logo, all other images, illustration, and designs original work. Talents are Kevin Nguyen and Grace Boone.