Nicki Minaj

Nicki Minaj is a female vocal artist who presents herself as both feminine and strong-willed at the same time. A stationary created to brand her lingerie line adds a personal touch to each order. Beneath the feisty and catty Nicki is a soft and sexy woman. This brand is hand-touched by the female artist with a hint of gold on the business card and inside the envelope, making for a pleasant surprise referencing to the lingerie itself. The marketing strategy focuses on creating a strong woman on the surface but a soft, sexy woman beneath the exterior. A surprise is always waiting for you to open it here.