Frank Body
Packaging Revamp
SPEC - USC
Frank Body is a brand that markets their famous coffee scrubs very effectively and creatively. As an honest consumer of this product, it works but the packaging doesn't. A brown paper bag that needs a wet hand to scoop out the coffee grounds to be applied to the body is not as effective as packing the coffee grounds into a salt shaker like container. The original packaging by Frank Body also asks consumers to keep the coffee grounds dry, which doesn't work when also instructed to have a wet hand scoop the product out of its bag. By repackaging this product, the loose scrub can then be poured out into a ready hand then applied, while maximizing the life of the product. Less mess, and less stress.